1122 Indiana Ave     Sheboygan, WI 53081    (920) 458-6718

FAQ

Below are answers to commonly asked questions regarding Impact Direct Marketing's mailing services, printing services and packing/shipping services. Feel free to contact us if you have further questions at (920) 458-6718.

We look forward to working with you on your next project.

Mailing Services FAQ

How do postage classes differ?
How should I supply my mail list?
When do you need the list/material for my mailing?
How many pieces are required for direct mail?
Do I need a permit?
How should I handle paying for postage?
What size direct mail campaigns do you accept?
What is "Saturation" mailing?
What is "Specific Address" mailing?
What is CASS Certified?

Printing Services FAQ

Do you print in full 4-color?
Do you offer glossy and matte finishes?
Can you tri-fold my brochure?
Can perforations be added to my document?

How do postage classes differ?

We recommend you visit the United States Postal Service website for the most current definitions of the various classes of mail. (top)

How should I supply my mail list?

We prefer the list be saved as dbf or .csv document in Microsoft Excel. (top)

When do you need the list and material for my mailing?

On a disk or via email in Excel (either dbf or .csv format) (top)

How many pieces are required for direct mail?

200 pieces are required. (top)

Do I need a permit?

You may use our permit to save on postage and permit fees. Please contact us for more info. (top)

How should I handle paying for postage?

We require postage to be paid up front, prior to your mail date. (top)

What size direct mail campaigns do you accept?

We handle printing projects which range from 200 pieces to 200,000 pieces. (top)

What is "Saturation" mailing?

You select certain zip codes (and/or cities, counties, states) and mail to everyone within that area. The advantage is the postage rate is much lower (13 to 14 cents per piece). Since you are mailing to everyone, the campaign will not get sent to a targeted group. (top)

What is "Specific Address" mailing?

You target a certain demographic population. For example, if you were sending out a political campaign direct mail piece, you could target 1) Democrats, 2) Republicans, 3) Registered Voters, 4) People that voted in last election, and 5) Household income level. The postage cost is approximately .20 cents per piece, but you are able to target a specific market. (top)

What is CASS Certified?

CASS Certification ensures that addresses on your mailing list are deliverable. Addresses are verified against the United States Postal System (USPS) national database. (top)

Do you print in full 4-color?

Yes. We are able to print your project in full 4-color. (top)

Do you offer glossy & matte finishes?

Yes, we offer both glossy and matte finishes for your printing projects. (top)

Can you tri-fold my brochure?

Yes, we have a folding machine that will tri-fold your brochure allowing it to easily fit into an envelope.
(top)

Can perforations be added to my document?

Yes, perforations can be added to your printing project allowing for an easy tear off portion. (top)

Ticket sales provide half of the income necessary to operate the Weill Center on an annual basis.

Impact Direct Marketing Services has helped the theater to reach out to thousands of households in Sheboygan County and beyond. They have handled all of our mail pieces as if we were their only customer. Over the years, they have come to understand the goal of each of our mailings. Everyone at Impact Direct has been professional and knowledgeable, even when faced with changing deadlines.

Karen Cartner,
Admin. Assistant
Stefanie H Weill Center for the Performing Arts

"As a non-profit, it is mandatory that we maximize our direct mail budget and target the best customer.

Impact Direct is instrumental in helping us do just that."

Lisa Remby, Marketing Manager
John Michael Kohler Arts Center